How I'm Ranking &7 in Singapore: My SEO, AEO and GEO Playbook

Quick Answer

To rank my studio &7 in Singapore and get found by AI, I run three games at once: SEO to rank in Google, AEO to get my pages read back as the answer by ChatGPT and Google's AI, and GEO to get my brand named as the source. Under that sit four real moves: a dual brand, a content plan that finally covers what the studio does, Singapore signals only on the pages that compete for local buyers, and a weekly off-site cadence. On-page work sets the floor. Off-site mentions set the ceiling. Here's exactly what I'm doing, and why.

Why I'm writing this at all

Most SEO advice is written by people selling SEO to people who will never check the work. I wanted the opposite.

This is the studio I actually run. The rankings I'm actually chasing. The moves I'm actually making, written down as I go.

If you run a business in Singapore and you've ever wondered whether the SEO you're paying for is real, this is for you. I won't teach you to write meta tags. I'll show you the decisions that move the needle, and the ones that just look busy.

Part one: the dual brand

The hardest decision had nothing to do with keywords.

&7 is a studio. Its voice is about craft: 3D, motion, the work itself. That voice is perfect for a creative director picking who to hire. It's the wrong voice for a business owner asking "will this grow my company?"

So I split it. The studio keeps its voice and ranks for what it builds. I write under my own name, Samuel Wang, about growing a business: SEO, AI search, conversion. Two brands, one company. The studio is the proof. I'm the person you follow to watch it happen.

You're reading the first one.

Part two: the content the studio was missing

Here's something uncomfortable I found auditing my own site.

The studio builds immersive websites. The blog had dozens of posts about business software, and zero about immersive web design. The thing we're best at had no content behind it.

That's a topical authority hole, and it was the biggest fix. So the studio is publishing the cluster it should have had all along. I started with the two posts I'd hand any new client:

• What an immersive website is, and when a brand needs one, for the person who's heard the term and wants to know if they need it.
• What 3D web design actually costs in Singapore, for the person who's decided they want it and needs a number.

The lesson for any business: rank for what you do, not just for what's easy to write. Easy posts pull traffic that never buys. Posts about your real craft pull the people who do.

Part three: Singapore signals, where they belong

I'm chasing Singapore intent, but not on every page.

The rule I follow: brand pages stay global, and only the service pages carry Singapore in the title, the meta, and the structured data.

Why? Someone searching "interactive web design Singapore" is a buyer with local intent. The service page should answer that head on. But the homepage and the brand story shouldn't read like a local listing. They should read like a studio that works anywhere.

Geography goes where the buyer is searching for it, and stays out of where it would cheapen the brand. This costs nothing, and most sites get it wrong. They either ignore local signals or stuff the city name into every headline.

Now the AI half. This is where most Singapore businesses aren't looking yet, and where I'm spending real attention.

Getting found used to be one game. Now it's three. You rank in Google (SEO). You get read back as the answer by ChatGPT and Google's AI (AEO). You get named as the source the AI quotes (GEO). If those three letters are new, I broke them all down here: SEO, AEO and GEO explained.

Ranking and getting cited are not the same job. Here's how I split the work.

Part four: AEO, becoming the answer the AI reads back

AEO is Answer Engine Optimization. It's the on-site work that makes ChatGPT or Google's AI pull its answer from your page.

People now ask a full question and read the answer the AI writes, without clicking anything. AEO is the work that makes your page the one it reads from.

This part is technical, and I have it covered. Every page states its answer in plain language up front, so a model can lift it cleanly. The headings are clear. The questions that matter get their own FAQ blocks. There's schema telling machines what each page is. And there's an llms.txt file that tells AI engines what the studio is and does.

None of that is exotic. It's a clean, well-structured page that says its answer out loud. The same page that's good for AEO is good for Google too.

Part five: GEO, getting named as the source

AEO gets your page used as the answer. GEO gets you named for it.

GEO is Generative Engine Optimization. When ChatGPT or Perplexity answers a question and says "according to &7" with a link back, that's GEO working. The AI didn't just borrow your words. It pointed at you.

Here's the thing on-site work can't do. AI engines weigh what other people and platforms say about a brand far more than what the brand says about itself. You can't schema your way to a citation. You earn it by being mentioned, in public, by real accounts, over time.

So the last part of the playbook isn't on the site at all. I committed to three channels I'll actually keep up: LinkedIn, X, and Instagram. LinkedIn gets the weekly growth post, because that's where the business owners are. X is for thinking out loud about what the studio is building. Instagram is for the visual side, the 3D and motion work, which is the easiest thing we have to prove without words.

The honest tradeoff: the platforms with the strongest pull on AI citations are the ones I didn't pick, like Reddit and YouTube. I chose reach and consistency over chasing the ceiling. A cadence I can keep beats a perfect plan I drop in a month. I may add the others later. For now: three channels, every week, each one linking back here.

That's the whole rule of off-site work, and almost nobody follows it. Pick what you'll actually do, and do it long enough to matter.

The studio runs this as a service now, because clients keep asking for it: SEO, AEO and GEO.

The part most people get wrong: people first

Here's my honest take. Most people chase AI like the AI makes the decision. It doesn't. A person still reads the answer. A person still decides whether to trust you, click, or buy.

We're also trusting AI too much with the writing itself. The content comes out long and generic, the kind nobody remembers five minutes later. Winning the ranking and losing the reader is still losing.

So I optimize for people first, then AI. AI matters, and I'm not pretending it doesn't. But the content is here to help a person. Get that order backwards and you build a page machines love and humans forget.

What I'll report back

I'll be straight with you. I set this up back in June, but I didn't really focus on it until now. So there are no real numbers yet.

That starts today. I'll keep writing these as the results come in. What ranks, what gets cited, what converts, and what was a waste of time. No invented wins. If something flops, I'll say so right here.

If you want the studio side of any of this built for you, that's literally the business. Start with the SEO, AEO and GEO service, or just start a conversation.

Frequently asked questions

Why split a studio into two brands instead of one?

Because the audiences are different. A studio's craft voice speaks to people hiring for design taste. A founder's growth voice speaks to business owners deciding if the work will grow their company. Splitting them lets each rank for its own audience, and the personal brand sends trust back to the studio that does the work.

What's the difference between AEO and GEO?

AEO gets your page used as the answer an AI reads back. GEO gets your brand named as the source it credits. AEO is mostly on-site work: a clear answer up front, clean structure, schema. GEO is mostly off-site: mentions and a presence on platforms the AI trusts. Being read back is AEO. Being credited is GEO.

Is getting found by AI different from ranking on Google?

Yes. Google ranking is largely about your own pages and links. AI leans on two more things: how clearly your page answers a question (AEO), and what other platforms say about your brand (GEO). You can earn rankings with on-page work alone. Citations need an off-site presence that on-page work can't fake.

Do I need Singapore in every page title to rank locally?

No, and you shouldn't. Put Singapore on the pages that answer local buyer intent, like service pages, where someone is literally searching "web design Singapore." Keep it off your brand and homepage so the studio still reads as one that works globally. Geography belongs where the buyer is searching for it.

How often should I post to build off-site authority?

Often enough to be consistent, on channels you'll actually sustain. That matters more than chasing every platform. I post weekly on three channels and link each post back to my site. A modest cadence you keep for a year beats an ambitious plan you drop in a month.

Should I optimize for AI or for people?

People first, then AI. A human still makes the final call: they read the answer, decide if they trust you, and click or not. AI matters, and it is growing, but content tuned only for machines comes out long and generic, the kind nobody remembers. Optimize for the person and you will usually satisfy the AI too.